MAD Service

Digital Marketing

Measurable growth programmes — technical SEO, content, paid acquisition and lifecycle marketing tied to revenue, not vanity metrics.

Overview

Built around the real problem, not a generic package.

Measurable growth programmes — technical SEO, content, paid acquisition and lifecycle marketing tied to revenue, not vanity metrics.

What we do

SEO & content

Technical fixes, keyword strategy, on-page optimisation and content that earns rankings for terms buyers actually search.

Paid acquisition

Google, Meta and LinkedIn campaigns structured around cost per qualified lead, with continuous creative testing.

App Store Optimisation

Store listings, creatives, keywords and review strategy that lift installs and lower cost per install.

Analytics & attribution

GA4, server-side tracking, dashboards and event design so you can trust the numbers you decide on.

Social & brand

Consistent brand presence with content calendars, creative production and community engagement.

Email & lifecycle

Onboarding, retention and win-back automation that increases the value of traffic you already pay for.

SEO timelines

Technical and on-page fixes can move impressions within 4–6 weeks. Competitive rankings and compounding traffic typically take 4–6 months of consistent execution.

Working with your team

We can own the whole channel or support your in-house marketers with strategy, technical work and reporting.

How MAD works

A clear path from requirement to release.

Every service can plug into discovery, design, engineering, QA, launch and post-launch improvement.

01

Discover

Goals, users, requirements, constraints and success measures.

02

Design & plan

User flows, architecture, scope, milestones and technical direction.

03

Build & test

Development, integrations, QA, security and performance checks.

04

Launch & improve

Release support, monitoring, feedback and continuous improvements.

Ready to build?

Let's turn this capability into a working product.

Tell MAD what you are trying to achieve and we'll recommend the right next step.

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